Shelly Lingor is CEO and Partner at Financial Solution Advisors. With over 30 years of experience in the accounting industry and a long-standing passion for the growing field of cloud accounting technology, Shelly leads the firm in using technology and community relationships to help clients accomplish their goals and grow their businesses.
She joined FSA as the Director of Technology & Accounting, showing how client accounting services are the clear path to growth, not just for the firm, but also for its clients. By bringing their business books online and collaborating with an accountant in real time, clients are able to gain critical business insights, make smart decisions on the fly, and find sustainable ways to grow their businesses—all without losing the human touch that has been the hallmark of FSA’s client service Under her leadership, the firm became a Xero Gold partner in under two years.
In her current role as CEO, Shelly oversees all aspects of running the business, including strategic planning, driving innovation, building culture, creating a talent pipeline, staying on the cutting edge of technology, and mentoring future leaders. Under her leadership, FSA has been recognized with numerous awards for its workplace culture, including INC Best Workplaces, Jacksonville Business Journal’s Best Places to Work, Accounting Today Top Firm for Women, and Florida Trend’s Top Employers. FSA has also been listed as a 2023 Top 100 Women-Led Businesses in Florida by The Women’s Edge.
Shelly is passionate about mentoring and supporting women in accounting and female entrepreneurs. She is active in many industry and local business organizations, including Lifework Leadership, Accounting Salon, Women Business Owners of Northeast Florida, and the Jacksonville AthenaPOWERLink Panel. She has also been recognized as one of the Top 50 Women in Accounting by Ignition in 2023, was one of the Jacksonville Business Journal’s 2019 Women of Influence, and a Hubdoc 2018 Top 50 Cloud Accountant.
She is an active member of her church and loves her Wednesday nights sharing the love of Jesus at Awana. She and her husband Dave are the parents of two sons.